Market Intelligence · Orlando, FL · Property & Casualty

The independent insurance market in Orlando

1,181 P&C-licensed agencies operate in Orlando — 93.7% still independent, 69 owned by consolidation platforms. Here’s how the market is structured.

Agencies

1,181

P&C-licensed in metro

Still independent

93.7%

1,107 agencies

Platform-owned

5.8%

69 agencies

With active appointments

1,059

carrier-appointed agencies

How Orlando is structured

Carrier appointments measure an agency’s scale and reach. A market with a long tail of single-carrier agencies is fragmented — the structural signature of one that hasn’t consolidated yet.

median carrier appointments

per agency

single-carrier agencies

7% of appointed agencies

5.8%

consolidation penetration

platform-owned share

Orlando is in early consolidation — 93.7% of agencies remain independent, and 7% of appointed agencies carry just one carrier. The fragmentation runway is wide and largely unconsolidated.

How we handle this data

Public records only

Built from state licensing and carrier-appointment records — never from any agency’s private book.

We never sell your data or broker your agency

Pexara is not a broker. We don’t list agencies for sale and we don’t represent buyers against you.

Benchmarks only at n ≥ 5

Inside your private portal, peer comparisons appear only when at least five agencies are pooled — never identifying another operator.

See where your agency sits in Orlando.

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Other Florida markets

Miami

2,518 agencies · 5.5% owned

Tampa

1,440 agencies · 5.1% owned

Jacksonville

523 agencies · 5.5% owned

Built entirely from public records — State licensing and carrier-appointment registries (FL DFS, TX TDI), Pexara vertical-data store. Retrieved 2026-07-02. No individual agency is named on these pages. Counts are of licensed agency entities with P&C qualification, assigned to metro by county of record. Platform-owned = agencies identified as owned by a consolidation platform; the remainder are independent. Figures are a point-in-time snapshot; week-over-week movement is available only from 2026-06-12 forward.