The independent insurance market in Santa Rosa County
Santa Rosa is the 29th-largest of 67 Florida counties by active P&C agency count, with 148 licensed agencies and 248 active 2-20 general-lines agents on the state register.
The market read
What the numbers say about Santa Rosa County’s structure — each read traceable to the figures above, from public records only.
Agency formation in Santa Rosa County
11 new agency licenses were issued in Santa Rosa over the trailing 12 months — the 27th-most of any Florida county, out of 2,776 statewide. New-agency licensing is the clearest public signal of where the market is growing versus consolidating — the full month-by-month trend for the trailing 24 months is in the report below.
The full Santa Rosa County report
The median 2-20 agent in Santa Rosa holds 6 distinct carrier appointments, below the statewide median of 7. The full percentile spread — and where a book like yours sits in it — is in the report.
The complete report — licensee pipeline by class, the full carrier-appointment spread, and the carriers appointing now — emailed as a print-ready page. Free, from public records.
Other Florida county markets
Built entirely from public records — State licensing and carrier-appointment registries (FL DFS, TX TDI), Pexara vertical-data store. Retrieved 2026-07-02. No individual agency is named on these pages. Counts are of licensed agency entities with P&C qualification, assigned to metro by county of record. Platform-owned = agencies identified as owned by a consolidation platform; the remainder are independent. Figures are a point-in-time snapshot; week-over-week movement is available only from 2026-06-12 forward.